Korea 195 Grapefruit Biscuit: A Retro Packaging Design

Environmentally-friendly packaging that tells a unique story

The Korea 195 Grapefruit Biscuit packaging design, created by designer Jian Sun, is a testament to the fusion of art, environmental consciousness, craftsmanship, and design. Inspired by the natural yeast bread used in the biscuits, the design aims to provide a sense of reassurance for health-conscious consumers. The packaging features a delightful illustration of a little girl swinging under a grapefruit tree, exuding cheerfulness and romance, which is characteristic of Korean culture. This retro-style design not only captures the essence of the brand but also reflects the long history of the grapefruit brand.

What sets the Korea 195 Grapefruit Biscuit packaging apart is its emphasis on environmental protection. The packaging is made of environmentally-friendly paper, aligning with the brand's commitment to sustainability. By using recyclable materials, the design resonates with consumers, encouraging them to adopt an eco-friendly lifestyle and consumption habits. It also helps establish a positive image of the brand as one that prioritizes the environment.

The design of the packaging showcases a vivid illustration of a little girl with a sweet smile, sitting on a swing under a pomelo tree. This imagery not only adds a touch of whimsy but also pays homage to the traditional culture of South Korea. The packaging aims to evoke a sense of joy and nostalgia, creating an emotional connection with customers.

Measuring W140 × H210 × D40, the packaging is designed to be compact and convenient. Each design is carefully embedded with the culture, experience, and background of Happy Grapefruit, telling a unique story that resonates with customers. The inner box is ingeniously designed to resemble a real small box of grapefruit biscuits, with illustrations placed in the grooves of the grapefruit, encouraging open imagination and adding an element of surprise.

Not only does the Korea 195 Grapefruit Biscuit packaging design prioritize aesthetics and storytelling, but it also utilizes environmentally-friendly materials to protect both the environment and human health. By employing eco-friendly packaging, the design helps prevent diseases and contributes to the preservation of the natural environment.

The creation of the Korea 195 Grapefruit Biscuit packaging design posed several challenges. The main challenge was to create a design that was unique, simple, and environmentally-friendly, while also capturing the attention of the Korean 195 grapefruit biscuit market. The materials used had to be completely eco-friendly, employing white craft, natural paper, and precise sculpting. The design aimed to provide not only a taste of the product but also a meaningful experience in environmental protection, integrating art, environmental consciousness, craftsmanship, and design into one cohesive creation.

The Korea 195 Grapefruit Biscuit packaging design, with its retro aesthetic, environmentally-friendly materials, and storytelling elements, has garnered recognition in the design community. It was awarded the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skills, contributing to quality of life improvements and making the world a better place.